What is Social Media Monitoring?
It collects data from social networks to understand user sentiment and engagement. Most modern social media tools allow companies to monitor specific networks such as Facebook, Twitter, LinkedIn, YouTube, Tumblr, etc. Media monitoring tools can be used to understand a company’s customers in real-time and react with custom replies or promotions.
Types of Social Media Monitoring Tools
1. Feed Watchers
Feed watchers are tools that can be used to monitor a given keyword or phrase on a specified social network. It collects all posts that mention the hashtag and displays them in real time. It is beneficial in reacting to customer service issues quickly or tracking the sentiment of your brand in real-time.
2. Brand Monitoring Tools
These tools allow you to track mentions of your brand, competitor brands, and industry keywords on social media networks like Twitter, Facebook, YouTube, etc. This type of tool allows customers to keep track of brands and brands that they are following.
3. Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a software tool that allows you to keep track of all customer data across various channels such as email, phone, web, and mobile apps. This data is used for better customer communication and tracking metrics.
4. Real-Time Marketing Tools
Tools that can be used to understand the real-time timing of your clients or even competitors on social media networks like Facebook, Twitter, YouTube, etc. It allows real-time tracking of the latest trends and opportunities in a market, which can help improve customer engagement and conversions.
5. Competitive Analysis Tools
Tools that can be used to compare your brand online presence with that of your competitor brands and find out which of the competitor brands is getting more traffic, boosting their visibility, etc. These tools help develop an actionable strategy for a better online presence.
6. Content Monitoring Tools
Content monitoring tools can track the type and number of posts your competitors publish on social media networks like Twitter, Facebook, LinkedIn, etc. These tools help compare your brand and that of your competitors.
Uses of Social Media Monitoring Tools
1. Customer service
Companies can use social media monitoring tools to provide better customer service. These tools help establish a quick connection with your customers and provide real-time support. For example, suppose Starbucks is using the hashtag #MyStarbucksIdea on Twitter. In that case, they can use media monitoring tools to monitor all tweets that mention the hashtag, offer special discounts or free coffee coupons, etc.
Media monitoring tools can be used to respond to social media comments efficiently. For example, if you are running a blog, you can use social media monitoring tools to monitor all the words that appear on your blog and respond with more relevant content.
3. Brand Management & Monitoring
It can be used by brands when they want to make a brand review or compare their online presence with competitors’ online presence. It is also used for communication and engagement with customers.
4. Competitor analysis
It can be used for practical competitor analyses and tracking competitors’ social media popularity and engagement. For example, if you are running a blog, it can help make a post that is more likely to generate more traffic and get more views than other posts in the same niche.
5. Consumer research
These tools can be used to conduct consumer research in real time. For example, if you have a social media monitoring tool installed on your blog, then every time a new post is published, you can monitor how many times it was shared or commented on.
6. Trend tracking
These tools can be used to track emerging trends and opportunities in the market at any time. For example, if you are a blogger and want to follow the latest happening in your niche, then you can monitor the current trending topic of the month on relevant social networking channels.
Media monitoring tools are essential in executing a successful marketing strategy. These tools provide real-time data on a particular social network and allow you to react accordingly. A good agency can help engage with customers and provide better customer service.